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Please take a look at our latest Insight, including infographics and white papers.

The Data Dilemma

The Data DilemmaOctober 2016

We all know data has the power to influence critical business decisions. But despite this our research has found, 70% of marketers believe that data is a valuable asset which is not being fully exploited in their organisation.

With so much data available, many marketers are struggling to make sense of it.  However, the challenge is not the amount of information available, which our marketers have in abundance. The real challenge is to translate data into useful insight that drives business growth - this is what we have identified as ‘The Data Dilemma’.

This report will draw on our research findings of 151 senior marketing professionals to explore the key factors that have created this ‘Data Dilemma’. It will illustrate the common pain points and challenges facing marketers and offer practical steps to help bring clarity to the complex world of data.

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Unlocking the potential of personal data

Unlocking the potential of personal dataSeptember 2016

The rise of the Me2B economy

It’s a phenomenon that’s hard to ignore. The digital revolution has led to an unprecedented explosion of personal data that continues to erupt at an astounding rate. It’s a revolution that has triggered an opportunity for brands to get to know their customers better than ever before. Every click is a reflection of their identity, behaviours, passions and thought processes. In return, those customers benefit from a higher quality of products and services, tailored to their individual needs and delivered with an increasingly frictionless experience.

Callcredit has commissioned a survey of 3,000 UK-based consumers to gain a deeper understanding of attitudes towards, and expectations of, data sharing. Our report also provides action points detailing how businesses and organisations can be better positioned to respond to the emerging Me2B economy.

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Fraud & Risk Report 2016

Fraud & Risk Report 2016September 2016

A Callcredit survey of 200 UK-based fraud and risk professionals has highlighted the current and future threats organisations are facing.

In our annual Fraud and Risk report we examine a number of emerging themes, including, the threat organisations face from their own employees; the significant minority who are facing obstacles to fraud prevention; the impact of Brexit on fraud in the UK; and the rise of biometrics technologies.

The report also has a number of expert contributors including; Sir John Scarlett, KCMG OBE, former Chief of the British Secret Intelligence Service; Jessica Lennard, Director of Corporate Affairs and Regulation, TalkTalk; Sandra Peaston, Assistant Director Insight CIFAS UK and Conor Ward, Consultant at Privacy & Cybersecurity Practice, Hogan Lovells.

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Data loss denial

Data loss denial

A new study by Noddle Protect on attitudes of senior decision-makers to cyber risk and the threat of a data breach in 2016, has revealed that 51% are being kept awake at night by the threat of a data breach caused by a cyber-attack; and 49% are having sleepless nights about a data breach resulting from data theft or irresponsible action.

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 281 decision makers in large businesses. Fieldwork was undertaken between 14-21 March 2016. The survey was carried out online.

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Fraud & Risk Report 2015

Fraud & Risk Report 2015December 2015

In this years' edition of our annual Fraud & Risk report you will hear from a number of expert contributors on the subject of fraud and the importance of identity.

The way businesses interact with their customers is evolving, which is partly driven by the convenience digital channels offer consumers. We are all becoming far more efficient; processes that once involved us making an appointment to see someone and trying to fit our lives around it, now simply fit around our lives.

We hope you enjoy the views and insight from our contributors in this report.

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