Insight

Please take a look at our latest Insight, including infographics and white papers.

Fraudonomics | Infographic

Fraudonomics | Infographic

We spoke to nearly 100 Noddle customers to find out about their views on online applications.

Take a look at the infographic to see their thoughts on applying for financial products online, and what you can do to help.

View Infographic

Too much data, not enough customer insight? | Infographic

Too much data, not enough customer insight? | Infographic

Research conducted by Callcredit amongst senior marketers found, there’s a deluge of data pouring into businesses today and everyone expects marketers to make sense of it all. But most senior marketers now feel overwhelmed by customer data rather than empowered.

Take a look at our infographic to see how to squeeze meaning from the mass of data in your business.

View Infographic

The New Affordability Report

The New Affordability ReportMarch 2017

Despite the rising importance of affordability assessments’ for UK organisations, less than half (40%) of risk leaders rate themselves as very effective at identifying customers who are financially vulnerable.

The New Affordability study of UK risk and customer experience managers finds that organisations increasingly see it as their duty to understand a customers’ ability to pay for their services.

This report looks to gain a better understanding of how attitudes to affordability have changed over the past 10 years and provides learnings which, if applied, will help you to build a sustainable and healthy business for the future, while lending to consumers in a responsible manner.

Download PDF     View Digital Version

The Data Dilemma

The Data DilemmaOctober 2016

We all know data has the power to influence critical business decisions. But despite this our research has found, 70% of marketers believe that data is a valuable asset which is not being fully exploited in their organisation.

With so much data available, many marketers are struggling to make sense of it.  However, the challenge is not the amount of information available, which our marketers have in abundance. The real challenge is to translate data into useful insight that drives business growth - this is what we have identified as ‘The Data Dilemma’.

This report will draw on our research findings of 151 senior marketing professionals to explore the key factors that have created this ‘Data Dilemma’. It will illustrate the common pain points and challenges facing marketers and offer practical steps to help bring clarity to the complex world of data.

Download PDF     View Digital Version

Unlocking the potential of personal data

Unlocking the potential of personal dataSeptember 2016

The rise of the Me2B economy

It’s a phenomenon that’s hard to ignore. The digital revolution has led to an unprecedented explosion of personal data that continues to erupt at an astounding rate. It’s a revolution that has triggered an opportunity for brands to get to know their customers better than ever before. Every click is a reflection of their identity, behaviours, passions and thought processes. In return, those customers benefit from a higher quality of products and services, tailored to their individual needs and delivered with an increasingly frictionless experience.

Callcredit has commissioned a survey of 3,000 UK-based consumers to gain a deeper understanding of attitudes towards, and expectations of, data sharing. Our report also provides action points detailing how businesses and organisations can be better positioned to respond to the emerging Me2B economy.

Download PDF     View Digital Version