WRM Media - CAMEO
Background
WRM-Media Ltd provide 3rd party advertisers the opportunity to send email and postal marketing to the 30m strong global membership of Who-Remembers-Me.com, wrm-dating.com and wrm-surveys.com. With offices in Wakefield, London and now Sydney Australia, the company has experienced enormous growth in the last 24 months, doubling the number of staff and turnover.
Matt Bennathan joined the business in October 2010 and is responsible for setting up and running WRM's APAC operation in Sydney. Matt brings with him fourteen years' experience in data marketing services.
Challenges
WRM-Media recently expanded into Australia. During the planning, analysis and market research stages of the Australian expansion, it was identified that WRM-Media needed a geodemographic product to add depth, analytic capabilities and improve targeting in Australia.
The Solution
To provide WRM-Media with the extra insight they required for targeting, Callcredit delivered CAMEO Australia, part of the largest global segmentation suite.
Detailed behavioural insight is utilised within all WRM-Media campaigns - email open and click activity is categorised and deployed by vertical sector - and demographics are used to compliment this very powerful tool in a language media agencies would understand.
Results and benefits
Since implementation, CAMEO Australia has become integral to WRM's proposition in Australia.
CAMEO Online is extremely easy to use and delivers the results needed.
When indexing against a control cell, CAMEO selections have delivered an email open rate uplift of 197 for a home entertainment campaign, and with a loans client 146 and click through rates have almost doubled against the control.
"We engaged three suppliers and I was interested in a couple of key factors. Client service is extremely important to WRM and I therefore have high expectations in this area. Furthermore, I wanted these suppliers to demonstrate understanding and present a simple but effective solution at a sensible price. This is exactly what Callcredit did. They won hands down in terms of understanding, communication and more general client engagement, and tabled a product mix that absolutely delivered against my key needs. From the first meeting to contract agreement and on-going, Callcredit have provided outstanding service levels. This has now been backed up with very strong product performance."
Matt Bennathan, Commercial Director
