CAM - CallTrace
Background
Credit Account Management (CAM), part of the Interlaken Group, is a panel and asset management company focused on the debt recovery marketplace. CAM currently manages more than 2.8m accounts with an asset value in excess of £3bn. The cloud based platform offers a unique level of flexibility and is the only truly transparent solution of its kind, available today.
Objectives
To reinvigorate a non-performing book CAM needed to:
1. Enhance address tracing capabilities with the application of accurate trace and address verification data
2. Conduct tracing activities on large batches of data
3. Substantially increase collection rates
The Solution
Callcredit's intelligent CallTrace product met CAM's requirements for a tracing tool that could process and enhance large batches of data quickly and accurately.
CallTrace allows CAM to provide input data in a user-friendly format, searching for forwarding address links for each record and applying powerful corroborative datasets to assist in trace validation. This can be crucial in simplifying what is potentially a protracted and costly process if conducted manually.
The system firstly cleanses postal addresses, which then allows Callcredit to trace and validate individuals using bureau data derived from financial records. The address is further validated against such datasets as the electoral roll and the telephone directory; a propensity to pay score is also available to further enhance clients' contact strategies.
As CallTrace is a batch service it gives CAM the necessary flexibility to run traces on a large number of customers as and when they need to. Callcredit offer this product as a one-off or as an ongoing service, which means that CAM were able to select which option best suited their needs.
Results and benefits
A total of 434,171 accounts were sent for tracing through CallTrace Batch with the following results:
• 97,180 new address links were returned
• 84,716 accounts were confirmed living as stated via credit activity at the input address
• 21,439 telephone numbers were appended
The results were fed into various collections streams incorporating dialler campaigns and letter strategies. The positive impact of CallTrace on CAM's collections was considerable, with a significant increase in collections as a result of using the solution on the non-performing book:
• In the 12 months before CallTrace was used, CAM recovered
a total of £164,713.04
• In the six months following the implementation of
CallTrace £768,125.92 was recovered
That's an increase of more than 450% in the value of
recoveries in half the time!
Rod Curry, CEO at CAM: "CAM has been designed to be an open, modular platform which easily integrates 3rd party plug-ins. These improved recovery figures have demonstrated our success in implementing CallTrace. We are delighted with the results and look forward to a continued collaboration with Callcredit."
Christian Jacob, Operations Director at CAM: "Both Callcredit and CAM are highly innovative companies. The ability to integrate CallTrace into the CAM platform was straightforward and well supported by the Technical Team at Callcredit. The results are clear for all to see and we look forward to building the relationship further."
