Press and Media Centre
In this section of the website you will find the
latest Callcredit news, research and insight, company images,
client testimonials, case studies and industry news.
If you have a question about anything you find on this section
of the website, or have a media enquiry please contact the PR team.
Latest Company News
17 May 2012Brands that adopt a ‘customer lifecycle’ approach to their marketing campaigns can expect a better return on their investment than those that do not, according to a new white paper from direct marketing experts Callcredit Information Group.
The white paper, Reinventing the Customer Lifecycle, is written by Paul Kennedy, head of consulting at Callcredit Marketing Solutions. In it, he explores how adopting a defined programme of ongoing customer communications – rather than taking a product-led, campaign-by-campaign approach – can drive better customer engagement, improve retention rates and increase revenue flows.
Read the full article
10 May 2012The government has recently published its latest in a series of recommendations and changes to local government fraud prevention. The debate and planning around implementation continues, but the direction is clear - a changing role for local government in fraud prevention and detection.
Ultimately this will mean local authorities will have to do more to prevent fraud, more work on acknowledging its impact, more work on prevention and more work on pursuing the fraudsters. All of which will also mean local authorities working much more closely with central government on fraud prevention benefits – but having the right tools at their disposal is also key to tackling the changes.
Read the full article
10 May 2012Latitude Digital Marketing, the digital arm of direct marketing business Callcredit Information Group, today releases its quarterly Mobile Report which provides indepth marketing analysis of the rapid developments in Mobile and Tablet web consumption and behaviour. The last 12 months have seen a huge 202% increase in mobile web traffic with more than one in ten consumers now using their Smartphones to access the web and a further 3.5% of all visits arriving through a Tablet device.
Read the full article
10 May 2012Read the latest blog by John McAndrew (Callcredit's Chief Executive) as he looks at the current economic landscape of the UK and beyond.
Read the full article
09 May 2012UK businesses are losing a combined £600m a year – and could be missing out on a total profit opportunity of £115m – by not engaging early enough with customers who are intending to move house.
These are the startling findings of a new white paper released today by Callcredit Information Group. The document, Home Movers – an overlooked marketing opportunity?, explores the level of churn associated with home movers and the steps that businesses can take to minimise their losses.
Read the full article
To view more Callcredit new visit our archive
