Retail - get closer to your customers
Consumer spending may be
under pressure as the economy recovers from recession but the rise
of online is inevitable. Finding new customers, understanding your
existing customers and building loyalty and repeat
purchase across multiple channels is at the heart of the
challenge; both in the UK and in overseas markets.
We are helping retailers to:
- Verify individuals and their means of payment for the avoidance of fraud and reduction of charge backs
- Use the Geographical Modelling and Planning (GMAP) approach to retail planning to help you understand the geographical interaction between consumers and retail channels across the globe
- Increase confidence in your age verification process
- Improve customer insight and engagement through your marketing database by building a single customer view
- Assessment of potential future value and the flexing of recruitment strategy to optimise conversion
- Increase cross-sell and up-sell opportunities by improving loyalty and drive additional revenue through integrated customer engagement
- Be alert to the potential for staff fraud
- Profiling and segmentation tools to drive the creation of actionable insight in retail markets across the globe
- Integration of multi-channel marketing including social media and live online chat for maximum customer engagement and return on investment
- The building of leading edge prospect and customer databases that exploit the real time capabilities and flexibility of digital communication
- Build lifetime value by understanding customers capacity to spend
Our solutions are based around the five stages of the customer lifecycle; plan, acquire, verify, manage and collect.
To find out more about our retail solutions, please complete our business enquiry form and one of our retail specialists will contact you shortly.
