Finding more of your most profitable customers is key to business growth. In such a competitive sector it's vital that you have access to market leading multi-channel prospect data, targeting insights and pre-screening tools to ensure that every one of your campaigns delivers an optimum return.
Right Prospects, Right Message
When it comes to data planning for acquisition campaigns,
better insights mean more accurate and relevant targeting. With the
largest UK prospect universe available - in both depth and breadth
- we can deliver hundreds of campaign targeting variables
and segmentations and the analytical
expertise to ensure that you engage the right audience
with the right message, whether at home or overseas. In particular,
you might want to segment your prospects by their personal finance
characteristics, technological engagement or
green
and ethical concerns.
Right Credit Profile
We know you need to practice responsible
targeting and improve your good : bad odds to maximise
accepts whilst minimising bad debt. With CallScreen+ you can
confidently pre-screen out clear-cut declines. With the addition of
nGauge
Risk you can more accurately assess their current
risk using a wider range of credit data than traditional marketing
scorecards. The nGauge
Trend scorecard goes a step further to help you
detect negative credit trends that indicate future risk.
Right Time
To ensure you target prospects at the right time our
real-time event triggers can help. This might be when they are
looking to move house or we've
identified them to be 'in market' to borrow or save
because we know they've been searching, comparing or enquiring
elsewhere - whether on or offline.
Right Channel
It's important to also contact prospects in the most
relevant and cost effective way. We can help you plan effective
multi-channel communications strategies with over 43 million
postal prospects, 24 million emails, 15 million mobiles and
20 million landlines available to draw upon.
Right Choice
At Callcredit we're highly experienced in bringing
together these elements into an integrated prospect
database that will help you manage cold acquisition both
online and offline and we'd be happy to extend this to assist with
digital acquisition strategies via our SEO, PPC, web
tracking and conversion analytics teams.
To find out more about our Prospecting Solutions please complete our online business enquiry form and one of our dedicated experts will get back to you.


