How to Engage With Middle England

Tuesday 6th December 2011
09.00 - 12.00

Microsoft,
Cardinal Place,
100 Victoria Street,
London,
SW1E 5JL

There is an emerging market of mass affluent consumers, with high incomes and accumulating assets, but who just aren't sufficiently engaged in financial planning to want to do it themselves. New research reveals who they are, not just in terms of their socio-demographics, but right down to individual households. With this sort of data, true multi-channel engagement strategies are possible, using print, web, email, mobile and video to attract attention, encourage involvement and stimulate action.