Good morning / 24.07.08
Corporate Solutions
Corporate Solutions
The Callcredit Marketing Solutions team are committed to providing first class services to the direct marketing industry. We have developed a range of products that will aid clients in both their acquisition and retention strategies.
The solutions created will help direct marketers to satisfy the increasingly demanding objectives of both credit and marketing departments by providing indicators that can be used to reconcile and drive risk and response strategies.
Our approach to the market place is unique. Callcredit has identified and opened a variety of partner channels that will provide maximum flexibility for the direct marketing industry, giving users of credit data a choice and range of options previously unavailable.
For the financial services, mail order and telecoms industries, it's standard practice to carry out adverse credit history screening prior to approaching consumers with an offer. This will typically identify 5-15% of a mailing file, which is then suppressed. But what about the remaining 85-95% of the file - how do you identify which of these individuals you should approach based on their risk profile?
CallQualify provides direct marketers with the ability to apply a pre-mailing risk score to all UK individuals prior to approaching them, thus ensuring that all consumers contacted have an acceptable risk profile in terms of the risk criteria applied by that organisation.
The existence of previous poor payment and bad debt history is highly predictive of future payment problems. Hence to keep bad debt levels down and to avoid the costly process of tracing and collections - credit providers tend to avoid marketing to known bad debtors.
The process of preventing previous bad debtors from receiving marketing offers is known as credit pre-screening.
CallScreen from Callcredit provides direct marketers with the required datasets to effectively undertake credit pre-screening, ensuring responsible lending, promoting best practice, and avoiding the adverse PR associated with putting consumers through a credit application process only to reject them at decision stage.
GeoRisk is a powerful new tool that helps direct marketers target customers more effectively. Developed by Callcredit, GeoRisk has applications in marketing, CRM, decisioning and fraud solutions.
By uniquely combining credit, demographic, and lifestyle datasets, GeoRisk provides the ability to profile consumers at postcode level more accurately than ever before.
For members of SHARE, Callcredit's closed user group, key information regarding credit account payment status, product ownership and geographical penetration is provided in line with credit industry guidelines
When looking to target new prospects, it is vital that you identify precisely the right audience for your proposition. By using hierarchical modelling and data delivery techniques, CallProfile from Callcredit can help you to rapidly achieve this.
With CallProfile, the combination of Callcredit's range of credit data and scoring solutions is combined with extensive data resources and experience in data profiling, modelling and management to deliver a powerful and uniquely intuitive prospecting service.
The combination of credit pre-screening, scoring and GeoRisk enables our clients to ensure that their campaigns strike the balance of minimising risk whilst maximising response. Our products enable you to target the right people by the relative level of risk they represent, whilst removing the known individuals that you do not wish to approach.
The Marketing Electoral Roll continues to be a key data source. The recency and quality of this data means that it is a backstop for most prospect databases. This valuable dataset can be accessed today through Callcredit, along with a wealth of targeting and profiling solutions, helping to maximise your prospect investment.
For more information about our marketing solutions, please call us on 0113 244 1555, or email us at marketingsolutions@callcredit.co.uk
Callcredit is committed to offering leading-edge application processing solutions, decision engines, marketing pre-screening products, and fraud and authentication solutions, and is actively working with alliance organisations to bring these leading-edge solutions to market. We would be very interested to hear from clients, to better understand your product needs - in particular, how we can continue to improve on the products currently available within the marketplace. Please contact us at ideas@callcredit.co.uk.
Callcredit has already carried out supplier assessments in certain product arenas, and is actively looking for new business alliances in other areas. We would also be very interested to hear from potential alliance organisations that wish to work with Callcredit, or have data sources that they feel would be of benefit to us. Again, please forward contact details via email to ideas@callcredit.co.uk.
