Good evening / 04.12.08
Corporate Solutions
Corporate Solutions
11 July 2007
Callcredit today announced the launch of its latest marketing pre-screening product – CallScreen Plus. The solution is designed to aid marketing professionals who work in the financial services sector to more accurately screen out those consumers who should not be solicited with additional offers of credit.
In today’s financial landscape we have seen the UK’s debt mountain reach over £1tr, resulting in many consumers struggling to meet their financial commitments and an increase in bankruptcies, IVA’s and defaults.
In light of this, financial service providers are facing ever greater internal, industry body and government pressure to market and ultimately lend more responsibly. The industry is also under pressure to cut waste, help protect the environment and leave a smaller carbon footprint.
CallScreen Plus supports common practice which allows marketers to screen out consumers with a current and/or historic adverse credit history, who shouldn’t be offered further finance.
However, traditional pre-screening solutions have often failed to properly align the marketing screening process with the customer response and application procedure. In today’s economic environment, more than ever before, what happens during a marketing campaign has a significant knock on effect to the whole consumer credit lifecycle.
Based upon extensive client feedback, CallScreen Plus takes marketing pre-screening a stage further and embraces these complex credit relationships by using the same bureau address and bureau alias links, seen during application scoring, at the point of marketing pre-screening.
CallScreen Plus now allows more consumers to be screened out and removed from marketing activity who have an adverse credit history and are likely to fail the application scoring, should they respond to a marketing solicitation.
By using CallScreen Plus financial service providers can see tangible and direct cost savings to their marketing and application scoring budgets, whilst also enjoying non-tangible benefits of less adverse PR from rejecting un-credit-worthy responders. They can also feel safe in the knowledge that they are doing their bit to protect the environmental by mailing a smaller, but more targeted population of consumers. Helping to cut waste, but still achieving the same levels of business written says Glyn Cowlishaw – Financial Services Consultant at Callcredit.
Callcredit also offer a range of marketing pre-mailing risk scores and consumer validation solutions which can be used to compliment any CallScreen Plus processing. Callcredit’s aim is to provide the very latest marketing solutions which can help organisations to market and lend more responsibly.
For further press information contact: Jane Fordham, Katie Moore or Sophie Smith at the Callcredit Press Office on 0207 067 0600 or callcreditpr@golinharris.com
