Five data marketing tips for staying ahead in 2017

This gallery contains 1 photo.

As another year begins, it’s a good opportunity to take stock, talk about what worked well in 2016 and identify areas for improvement, when it comes to effective use of data. There’s no doubt that as a marketer you are … » Read more…

Be the first to comment Tags: ,

The role of a data scientist in a data driven future

This gallery contains 2 photos.

We’ve likely all heard the metaphor ‘data is the new oil’ or have been dazzled by statistics on how many trillion gigabytes of online data exist.  Such quotes take me back to a distant time and place; GCSE Information Technology … » Read more…

Be the first to comment Tags: , ,

The next generation of consumers and the rise of the personal information economy

This gallery contains 2 photos.

In the past hour, how many times have you sent an email, looked at your Facebook timeline or sent a WhatsApp? It’s likely you will have ‘ticked’ at least a few of the above. And these are just some of … » Read more…

Be the first to comment Tags: , , ,

A recipe for success – what makes a great data scientist?

This gallery contains 7 photos.

As one of Callcredit’s concept managers, I have the privilege of working with some very talented people – our data scientists. I will take an idea, and perhaps some data, to one of them and we’ll work on it together, … » Read more…

Be the first to comment Tags: ,

Best practice in working with vulnerable customers: Blog 4/4: A recipe for success

This gallery contains 1 photo.

In the fourth of a series of short blogs, we take a look at the key ingredients needed to improve the way you work with vulnerable customers, from identification, verification, and support. Focus on how vulnerable customers are handled This … » Read more…

Be the first to comment Tags: , , , ,

This blog is maintained by the Callcredit Information Group to provide general information about itself, its business and the market sectors in which it and its clients operate. The information you obtain at this site is not, nor is it intended to be, legal or professional advice upon which you should or can rely or act. You should contact Callcredit Information Group or your professional advisers to obtain tailored and specific advice with respect to any particular issue or problem. Any opinions expressed by the authors on this blog and those providing comments are theirs alone and do not reflect the opinions or policy of Callcredit Information Group or any of its employees. Callcredit Information Group is not responsible for the accuracy of any of the information supplied by such bloggers. None of the content of the blog shall be taken as constituting legal advice. Callcredit Information Group is unable to provide legal advice to third parties and use of and access to this website does not create an adviser-client relationship between Callcredit Information Group and you, the user or browser. You are advised to read the additional Terms of Use set out on the site hosting this blog. If you would like to discuss any elements of the posts appearing in the blog please contact us by email at press@callcreditgroup.com