Five data marketing tips for staying ahead in 2017

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As another year begins, it’s a good opportunity to take stock, talk about what worked well in 2016 and identify areas for improvement, when it comes to effective use of data. There’s no doubt that as a marketer you are … » Read more…

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The role of a data scientist in a data driven future

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We’ve likely all heard the metaphor ‘data is the new oil’ or have been dazzled by statistics on how many trillion gigabytes of online data exist.  Such quotes take me back to a distant time and place; GCSE Information Technology … » Read more…

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The next generation of consumers and the rise of the personal information economy

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In the past hour, how many times have you sent an email, looked at your Facebook timeline or sent a WhatsApp? It’s likely you will have ‘ticked’ at least a few of the above. And these are just some of … » Read more…

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A recipe for success – what makes a great data scientist?

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As one of Callcredit’s concept managers, I have the privilege of working with some very talented people – our data scientists. I will take an idea, and perhaps some data, to one of them and we’ll work on it together, … » Read more…

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Best practice in working with vulnerable customers: Blog 4/4: A recipe for success

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In the fourth of a series of short blogs, we take a look at the key ingredients needed to improve the way you work with vulnerable customers, from identification, verification, and support. Focus on how vulnerable customers are handled This … » Read more…

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